Myths of strategy

‘Myths of Strategy will surprise you. Backed by deep research and packed with rich nuggets of insight, this book serves up a pot-pourri of smart ideas. A clever, practical and fun read!’ (KATHLEEN EISENHARDT, PROFESSOR, STANFORD UNIVERSITY)

‘A great book and a must-read for both strategists and CEOs. Jérôme Barthélemy’s analysis of 35 strategic myths is full of great stories, quickly read, that often defy conventional wisdom.’ (PIERRE-ANDRÉ DE CHALENDAR, CHAIRMAN, SAINT-GOBAIN GROUP)

‘The business world abounds with claims about what it takes to achieve high performance. Jérôme Barthélemy considers many popular claims and, by drawing on empirical research, reveals them to be at best partially right – and often downright wrong. An insightful, entertaining and thought-provoking read!’  '(HIL ROSENZWEIG, PROFESSOR, IMD AND AUTHOR OF THE HALO EFFECT)

Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?

Myths of Strategy dispels 35 of the most common strategy sagas, cutting through hyperbole and providing you with tried-and-tested business ideas that will make your company more successful.